Web Series Tied to “Blade Runner”


Ridley Scott,  the director of the 1982 science-fiction cult film “Blade Runner”, announced that a new division of his commercials company, RSA Films, was working on a video series called “Purefold.” The upcoming series of linked 5- to 10-minute shorts, which is to be aimed first at the Web and then (maybe) television, will be set some time before 2019, (when the original movie, starring Harrison Ford, took place in a dystopian Los Angeles).

Ridley Scott, his brother Tony and his son Luke are developing the project in conjunction with the independent studio Ag8, which is run by one of the creators of “Where are the Joneses?” a British Web sitcom that solicited storyline suggestions from the audience. “Purefold” will harvest story input from its viewers, in conjunction with the social media site FriendFeed.

But the series won’t be relying too heavily to the characters or situations in “Blade Runner ”  the film based on the  novel by Philip K. Dick “Do Androids Dream of Electric Sheep?”.

David Bausola, founding partner of Ag8, who said he hoped the series would debut later this summer and that the first episodes would depict events about two years into the future. “It’s actually based on the same themes as ‘Blade Runner.’ It’s the search for what it means to be human and understanding the notion of empathy.

Others involved in the project include the ad and marketing agencies WPP, Publicis, Aegis Media and Naked Communications. The project will bring in advertisers whose products and brands — or hypothetical future versions of them — could be featured in the series.

It is apparent that the filmmakers are interested in exploring a new kind of collective, social creativity, the episodes in the series will be released under a Creative Commons license, marking the first time a major Hollywood director has embraced that alternative licensing scheme. The license means fans of the series can take the episodes and remix or otherwise repurpose them, and even make their versions available commercially under the same license.


~ by lawrenceiross007 on October 10, 2009.

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